Marketplaces3 min readUpdated
Flipkart image guidelines: size, background and the fashion exception
Flipkart accepts product images from 500 × 500 pixels, recommends 1000 × 1000 or larger so zoom works, requires a white or very light background on the main image, allows up to eight images per listing, and permits a model shot as the main image for apparel if the background stays neutral.
Flipkart's rules are looser than Amazon's on background and stricter on shape: the main image should be square, and anything under 1000 × 1000 pixels loses the zoom that buyers use to check fabric and finish. The figures here are from 2026 seller guidance summaries (PicToPose, April 2026; StitchMagic, 2026), which agree on dimensions and disagree on one detail noted below.
The fashion exception matters most for ethnic wear. Sarees, kurtis and lehengas can lead with a model image rather than a flat product shot, provided the background is plain and nothing obstructs the garment. That is a real advantage: a draped saree communicates fall and length in a way a folded one cannot.
Watermarks and promotional text are the fastest route to rejection on every Indian marketplace, and Flipkart is no different. Keep your shop name off the image and put it in the listing instead.
Flipkart product image requirements
Check before upload. The first image becomes the cover automatically.
- Minimum size
- 500 × 500 pixels. Below this the image is rejected (PicToPose, 2026; StitchMagic, 2026).
- Recommended size
- 1000 × 1000 pixels or larger, which activates zoom. Square (1:1) is expected for the main image.
- Background
- White or a very light solid colour on the main image. Heavy shadows and busy backdrops fail review. Secondary images may use lifestyle backgrounds (StitchMagic, 2026).
- Fill
- Product occupies roughly 80–90% of the frame (PicToPose, 2026).
- Images
- Up to eight per listing. Front and back as separate images for garments.
- Format and size
- JPEG or PNG, JPEG preferred. Sources differ on the file-size limit (2 MB per StitchMagic; 10 MB per PicToPose) — keep files under 2 MB to be safe.
- Not allowed
- Text overlays, 'Sale' or 'Discount' badges, logos and watermarks on the main image.
- Fashion
- Model lifestyle images are permitted as the main image for apparel when the background is neutral and unobstructed (StitchMagic, 2026).
Flipkart publishes category-specific guidelines inside Seller Hub. Where this table and Seller Hub disagree, Seller Hub wins.
Questions sellers ask
What is the image size for Flipkart product listings?
The minimum is 500 × 500 pixels, but 1000 × 1000 or larger is strongly recommended because that is what switches on zoom. Keep the main image square. Larger files are fine as long as they stay within the file-size limit, which sources put between 2 MB and 10 MB.
Can the Flipkart main image be a model photo?
For apparel, yes. Flipkart permits a model lifestyle image as the main image when the background is neutral and nothing obstructs the garment. For most other categories the main image should be the product alone on white or a very light background, with lifestyle shots in the secondary slots.
How many images can I upload per product on Flipkart?
Up to eight. The first image is used as the cover, so it should be the compliant plain-background shot. Use the remaining slots for the back view, a close-up of fabric or finish, and a scale or styled image that answers the questions buyers message about.
Why does Flipkart reject my product images?
Usually one of five things: the image is under 500 × 500 pixels, it is not square, the main image has a coloured or cluttered background, it carries a watermark or promotional text, or the file exceeds the size limit. Duplicated supplier images are also flagged across listings.
Do Flipkart, Amazon and Meesho use the same image rules?
No. Amazon insists on pure white for the main image and 1,000 pixels on the longest side. Flipkart accepts very light backgrounds and a 500-pixel minimum. Meesho requires square images at 1000 × 1000 and takes the strictest line on AI imagery. Export a version per marketplace from one high-resolution original.
Start from a photo you already have
Upload one real photo of the product and review the results against your original before anything is published. New studios start with 50 free credits.
